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The Human Side of the AI Revolution in business
Most people reading this are already using AI. You're using it to write, to search, to summarise, to plan, to create. You're using it on your phone, in your browser, possibly without even consciously registering it anymore. AI has become a natural part of how hundreds of millions of people operate in their daily lives. So here's the question that actually matters for business owners: if AI Revolution in business at a personal level is this widespread, why are so many workplac
Arfan Ashik
Aug 315 min read


I Finally Sat in the Room Where Ideas Change Everything. Here's What TEDx Brisbane Taught Me
There's a memory I've carried for years. I was around 20 years old when I saw a photo of my cousin, as a child, on a TEDx stage. I remember stopping and staring at it, feeling something I couldn't quite name at the time. Awe, maybe. A kind of quiet wonder. That's incredible. That's a person who had something so worth saying that they stood up in front of the world and said it. I didn't know then that moment would plant a seed in me that would take years to grow. From Scree
Arfan Ashik
Aug 318 min read


Your Worst Review and Your Best One Both Have Something to Teach You
Your Worst Review and Your Best One Both Have Something to Teach You Most business owners I work with have a complicated relationship with customer feedback. They know it matters, but they don't have a consistent system for using it. Reviews get skimmed. Complaints get handled reactively. And the wins, the customers who rave about their experience, barely get a second thought beyond a quick "great, moving on." So quietly, week after week, the business keeps operating with a g
shiran faast
Feb 263 min read


High Performers Are Destroying Your Company - And You're Helping Them
I watched a company lose their best people whilst desperately protecting their worst.They had top salespeople - the kind who hit every target, closed ...
Shiran Faast
Jan 77 min read


Stop Setting 2026 Goals. Start Diagnosing Root Causes.
I've been there too. It's a pattern I see constantly. You return from the holidays with notebooks full of goals. Revenue targets. Hiring plans. Marketing initiatives. Strategic priorities numbered one through twelve. By mid-February, they're drowning. The research backs this up. Data from Strava analysing over 800 million activities predicts most people abandon their New Year's resolutions by 19 January. You have approximately three weeks before your post-holiday clarity evap
shiran faast
Dec 28, 20254 min read


Why Your Best People Are Planning Their Exit Right Now At The End Of The Year.
December rolls around. Performance reviews get scheduled. Bonuses get calculated. Everyone smiles, shakes hands, and talks about "another great year."...
Shiran Faast
Dec 22, 20254 min read


Hidden Revenue Revealed: How Mapping the Customer Dream Journey Unlocks Explosive Growth
There are only two ways to grow revenue in a business: Find new customers. Sell more to the same customers. Yet most business owners are...
shiran faast
Sep 25, 20254 min read


How to Build Agility Into Your Business Before Crisis Forces Change
Business owners rarely wake up one morning and decide, “Today, I’ll transform everything.” Most transformations are forced. A crisis...
shiran faast
Sep 24, 20254 min read
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