How do I start using it?

Start with the CEO audit, fifteen questions, fifteen minutes, and a personalized diagnostic report. From there you can read the book, register for the course, or bring Shiran in to apply the method with your team.

Is there a done-with-you option?

Yes. A small number of businesses each year work directly with Shiran to apply the full method end-to-end, audit to empower, across the whole business. Enquire to see if the fit is right.

Can consultants deliver the method?

They will be able to. The C.E.O. Practitioner certification launches in 2027. Register your interest to be first in line.

What is the C.E.O. Transformation Method™?

A diagnostic framework built on three human pillars — Customers, Employees, and Owners. It identifies exactly which pillar is the source of misalignment costing you growth, then gives you the five-step process to realign it.

Copy of The C.E.O. Method

The only framework

That names what's really costing your growth.

Three human pillars control every business outcome Customers control revenue, employees control profit, and owners control direction. The C.E.O. Transformation Method™ identifies which one is misaligned and the five-step process to realign it.

Take the audit

Read the book

Customers. Employees. Owners.

Every result your business produces traces back to one of three relationships. Alignment starts outside the business with the humans connected to it.

Customers · Revenue

Customer dreams control revenue.

Aligned customers drive revenue that compounds. Misalignment looks like discounting, churn, and chasing the wrong market.

Employees · Profit

Employee goals control profit.

Aligned employees protect profit without being managed. Misalignment looks like turnover and a business that only runs when you’re in the room.

Owners · Direction

Owner vision controls direction.

Aligned owners make decisions that are consistent, courageous, and clear. When the three move together, growth stops being something you chase.

Audit. Align. Innovate. Restructure. Empower.

The same system, in the same order, every time, never skipped. Diagnosis before prescription, direction before action.

1

Audit

Score all three pillars and locate exactly where the business has drifted.

2

Align

Set one clear direction
owners, customers, and employees pointing the same way.

3

Innovate

Design the moves that close the gap in priority order: diagnosis before prescription.

4

Restructure

Rebuild the systems, roles, and offers around the aligned direction.

5

Empower

Hand the team the system so growth keeps compounding without you in every room.

Self-serve, fifteen minutes. Find which pillar is misaligned and the one lever to pull first.

Start the audit

Self-serve, fifteen minutes. Find which pillar is misaligned and the one lever to pull first.

Register interest

Self-serve, fifteen minutes. Find which pillar is misaligned and the one lever to pull first.

Join the waitlist

Want the Method Applied to Your Whole

Business?

A handful of businesses each year work directly with Shiran to run the full method to end audit to empower. Each one gets the complete system, applied properly, with the outcomes documented.

Download Your FREE Growth Roadmap

Three human pillars control every business outcome Customers control revenue, employees control profit, and owners control direction. The C.E.O. Transformation Method™ identifies which one is misaligned and the five-step process to realign it.

Every result your business produces traces back to one of three relationships. Alignment starts outside the business with the humans connected to it.

Customers · Revenue

Aligned customers drive revenue that compounds. Misalignment looks like discounting, churn, and chasing the wrong market.

Employees · Profit

Aligned employees protect profit without being managed. Misalignment looks like turnover and a business that only runs when you’re in the room.

Owners · Direction

Aligned owners make decisions that are consistent, courageous, and clear. When the three move together, growth stops being something you chase.

The same system, in the same order, every time, never skipped. Diagnosis before prescription, direction before action.

1

Audit

Score all three pillars and locate exactly where the business has drifted.

2

Align

Set one clear direction owners, customers, and employees pointing the same way.

3

Innovate

Design the moves that close the gap in priority order: diagnosis before prescription.

4

Restructure

Rebuild the systems, roles, and offers around the aligned direction.

5

Empower

Hand the team the system so growth keeps compounding without you in every room.

Self-serve, fifteen minutes. Find which pillar is misaligned and the one lever to pull first.

Self-serve, fifteen minutes. Find which pillar is misaligned and the one lever to pull first.

Self-serve, fifteen minutes. Find which pillar is misaligned and the one lever to pull first.

A handful of businesses each year work directly with Shiran to run the full method to end audit to empower. Each one gets the complete system, applied properly, with the outcomes documented.

3

Human Pillars, One Aligned Direction

5

Steps, Never Skipped Or Reordered

15

Minutes To Your Diagnostic Report

1

Aligned Business At The End Of It.

How do I start using it?

Is there a done-with-you option?

Can consultants deliver the method?

What is the C.E.O. Transformation Method™?

Set one clear direction
owners, customers, and employees pointing the same way.

Human Pillars,
One Aligned Direction

Steps, Never
Skipped Or Reordered

Minutes To Your
Diagnostic Report

Aligned Business
At The End Of It.